How TikTok is now sustainably strengthening the ‘mid-size’ trend

When I saw more and more women with my dress size on TikTok, I was very happy, because when I say that I have problems with size specifications, that’s an understatement.

With a body that spans a whole range of sizes (in Great Britain 10 to 14, in Germany 36 to 40, depending on which body parts it is, which part of the month I am in and how much time I have been in lockdown) , I always have tailors on call – one of whom only specializes in sewing hems.

With this in mind, you will understand how happy I am to see women with body shapes that I am very familiar with, but that I hardly see outside of the mirror. Women whose dress sizes are smaller than those of the body positivity users that I usually find in my feed, and larger than those of the standard fashion influencers. So just a body like mine, with the same difficulties, all of which are now being named with a term I had never seen before: mid-size.

How is mid-size defined?

Between straight-size (the industry term for standard model sizes between 32 and 36) and plus-size (size 44 and above), mid-size includes sizes 38 to 44. In Great Britain and Europe, the average female size is 42. Nevertheless, mid-size women are something of a silent majority: less than 20 percent of clothing is made for them and they are barely represented in the world of fashion and the media.

Now the increasingly clear voices of the middle are starting to become part of the debate about body inclusivity via TikTok; via a platform that is preferred by many to the perfection of Instagram because of its unpolishedness; where the algorithm allows a wider variety of people regardless of their number of followers to gain a foothold. In other words, if your content speaks to people, then you will be seen too.

Voices from the middle

« I’m right between sizes, » explains Raeann Langas, mid-size model and body activist from Los Angeles, whose commercial Instagram posts are full of brands like Reformation, With Jéan and Girlfriend Collective. « The straight sizes from Reformation, for example, go up to American size 12 (UK 14, EU 42). Some of them I fit into, but some are too small – then we continue with the plus sizes. And these are oversizes too big. Unfortunately, many brands have a large gap in their size chart. « 

Langas’ experience is similar to that of Ali Tate, a mid-size model from Texas who began her modeling career when she was a size 36 student in London. « My size wasn’t usually there, » says Tate, who likes brands like Agolde, Rails and Staud. « Mid-size models have had to either lose weight or gain weight all the time to get jobs. Fashion is always going to extremes, and that’s remarkable because most of my girlfriends are about my size and have never seen anyone in promotional pictures. who looked like her.  » While an XS model « doesn’t look like me at all, » she explains, « plus size is closer to it, but still doesn’t really represent my body shape or size. »

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