Intimfluencer – that’s what many users call themselves who post their photos and videos on OnlyFans for a fee. Tom Stokely started the social network around four years ago. In the meantime, the platform has blossomed into a paradise for erotic and pornographic content that everyone is talking about at the moment – also because more and more people outside of the porn business are using it.

Like the rapper Cardi B. When she released her new single “WAP” (stands for “Wet Ass Pussy”, translated into German as “damn wet pussy”), she signed up for PR purposes with OnlyFans at the same time. The song provoked as if preprogrammed – not only through the lyrics, but also through the music video and Cardi B’s presence on the porn Instagram, as some OnlyFans now call. However, the rapper does not show any pornographic content on her account, instead, according to her own statement, she wants to use various behind-the-scenes clips to show how labor-intensive such a video shoot is.

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OnlyFans as a PR tool? Cardi B’s move at least shows how important the medium has become in certain scenes and that thanks to aggressive marketing from platforms like Pornhub, porn has become part of pop culture. And it goes even further: OnlyFans could revolutionize sex work. The reason that the network attracts porn stars like a magnet has a simple reason: In contrast to most social media, it allows pornographic and erotic representations.

This is how OnlyFans works

According to OnlyFans, it currently has more than 25 million registered users worldwide, of which around 500,000 offer paid content. Around 4,000 users come from Germany – and the trend is rising. Basically, OnlyFans is only slightly different from Instagram. However, if you want to become a member, you must first specify a payment method. Because only those who pay can see more than just their name, profile photo and information.

There are three ways to do this: Either you take out a monthly subscription, similar to Netflix. The content creator whose content you want to see decides for himself how much that costs. The minimum price, however, is four dollars, which equates to around 3.36 euros. Those who opt for a longer subscription usually get a discount. Or you pay extra for each content – this model is probably intended for all those who are just curious or are a bit ashamed to be with OnlyFans.

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In addition, the social media app has another function that is particularly popular with sex workers: tips. Those who find something particularly good can voluntarily pay a bonus. OnlyFans retains a 20 percent commission, 80 percent goes to the content providers.

Porn

Sex on the net: Those who are dissatisfied in their relationship are more likely to watch porn

For the first time ever, the intimate fluencers have their business in their own hands

Another advantage of the exclusive network: The porn makers and actors are more approachable with OnlyFans. Much also seems much looser compared to Pornhub, x-Hamster and other sexy platforms. For money, you can even send private messages, just like on Instagram and Facebook. This removes the taboo, makes many porn stars more likeable and thus attracts an audience of millions.

Thanks to OnlyFans, anyone who wants to earn money with eroticism no longer needs a large studio or a marketing agency. You just do it yourself and directly reach the people who want to see you. A novelty in the industry, which for decades was shaped by the dirty image and the dependency of the actors on their studios and directors.

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In addition, OnlyFans gives a platform to all those who have not previously had the opportunity to portray themselves appropriately in pornography: queer people and transsexual erotic actors. And the network also opens doors and gates to people from the mainstream who stand on the border with the porn business.

A million dollars in 24 hours

An extreme example of how much money can be made through OnlyFans was the recent case of US actress Bella Thorne. She became known through several roles in Disney productions. For several years she has tried herself as a director of porn films. Her first work, the short film « Her & Him », was produced by Pornhub. A former Disney star who shoots progressive porn and also openly markets it – the business can’t imagine anything better.

When Thorne opened a channel on OnlyFans on August 19, 2020, the rush was so great that the platform did not just collapse for a short time. But the actress claims to have earned more than a million dollars in just 24 hours. A subscription to their profile costs around $ 20 a month.

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When Thorne sent her fans « sexy photos » for another $ 200, she claims to have made another $ 1 million within a week. However, this offer was angry with others. Because in the photos, the actress was not naked, but was still wearing a bikini. Many angry subscribers then asked for their money back. Other intimate fluencers saw themselves at a disadvantage in the competition.

A paywall for porn

Shortly thereafter, OnlyFans changed the terms of use and introduced a tip limit of $ 100. In addition, a private message can now cost no more than $ 50. As a result, however, many OnlyFans providers were even more angry than before, because an important source of income was cut drastically for them. However, the network stressed that the innovations were not due to the Thorne case alone.

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The example shows how much potential there is in OnlyFans, but also how many gray areas are hidden behind them. In many countries where sex work is partially or completely illegal, the UK-based company is the only chance for many to make money without taking too much risk. Thorne emphasized on Twitter that she was mainly present on OnlyFans to break down stigmas. The future will tell whether she will really succeed.

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